Using cell phones to empower farmers in Kenya

NAIROBI, Kenya - John Waibochi is a savvy business man. Growing up in rural Kenya he saw the emergence of mobile technology as an opportunity to empower farmers. His app, Agrimanagr, provides real time market information to farmers giving them the knowledge they need to make smart business choices and get the best value for their crops. Check out this video I produced for Planet Forward, an initiative from my new home, The George Washington University. The video is featured on Bloomberg TV.

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